Sophie Lloyd appointed Branded Entertainment & Creative Leader

Sophie Lloyd is set to join C4 as Branded Entertainment and Creative Leader, in this newly created role, Sophie will lead C4’s branded entertainment content across both linear and digital channels.  Sophie will also be responsible for C4’s social first digital content developed via their newly announced Digital Creative Unit.

Sophie will report directly to Jonathan Lewis, Head of Digital & Partnership Innovation and join 4Sales’ leadership team.

Sophie is currently Creative Head of Brand Experience at Mother where she has worked with clients including: Castello, UberEats x Love Island, Save our Tolls, Greenpeace, Elvie and Stella x Water.org. Sophie’s campaigns have won numerous awards and acclaim over the years.

We wish Sophie, Jonathan and the entire team at C4 all the very best for this latest Victorious Partnership.

Full C4 press release available here.