Carat USA appoints Gladwell as P&G lead in Victorious Partnership

Christian Gladwell, former CEO of Naked Communications, has joined Carat in the role of Client President for P&G North America.

Prior to taking the lead role at Naked, Christian was co-founder and CEO of Human Digital, the social media agency subsequently acquired by M&C Saatchi.

In his new role at Carat USA, part of the Dentsu Aegis Network, Christian will oversee all activities for Procter & Gamble, one of the agency’s biggest clients. Other partners on the roster include Pfizer, The Home Depot, Diageo, Smucker’s, Red Bull, Relativity, Mentos, Outback, Adidas and Nokia.

We wish Christian and Carat USA all the very best for another Victorious Partnership.