Kelkoo Group drives sales with appointment of Simon Reed as Commercial Director

Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Simon Reed as the new Commercial Director to drive sales and boost return on ad spend for the group’s partner retailers.

Based out of the group’s London headquarters, Simon will have responsibility for building strategic client partnerships and engagement with media agencies across Europe and the group’s marketing and communication functions.

Simon joins Kelkoo from Hearst, where he held the position of International Trading Director. He has 15 years’ experience in advertising, having previously held director-level positions at tech firms AOL and Microsoft, Simon has experience managing EMEA level trading deals for subsidiaries such as Omnicom, Publicis, Aegis and IPG.

Richard Stables, CEO at Kelkoo, comments: “We are delighted to welcome Simon to the group here in London. His appointment will ensure that we deliver even better value for our partner retailers, unlocking enhanced access to consumers and boosting return on investment. The recent struggles of flagship high street names such as John Lewis and House of Fraser, as well as success of online retailers such as Boohoo, indicates the scale of the shift to eCommerce. Retailers need to ensure that they offer a strong online customer experience and omnichannel options to compete with the major players in eCommerce.”

Simon Reed adds: “Kelkoo has a real opportunity to cement its position as an industry trailblazer. The group already manages 275 million offers daily, but we are targeting increased market share of the dynamic and ever-expanding eCommerce sector. I’m looking forward to playing a role in driving the continued growth of the sector.”

We wish Simon, Richard and everyone at Kelkoo all the best in this latest Victorious Partnership.