The Advertising and Media Industry Raise Over £1.1 Million for Childline

With the Lighthouse casting its beam towards the shores of 2019, we reflect on the past year with fondness and little fatigue. From the Lighthouse watchtower we have carefully observed both the challenges and successes the year has brought. Despite all the navigating we have had to do as an industry throughout our 2018 journey, we have witnessed the true philanthropy and heartfelt generosity of our sector.

The generous heart of the media sector supporting Childline, NSPCC

This year the media, technology and advertising industry has delivered a record breaking amount of money for NSPCC’s Childline. Even at a time of ‘sharpening the pencil’ to ensure the final 2018 numbers are met, we have still managed to raise over £1.1 million in under two months for Childline.

As some of you may be aware, Childline needs £30,000 to run each day. Inspite of all the amazing work Childline has already achieved and is still achieving, Childline’s founder, Dame Esther Rantzen, shared some essential insight, stating that:

“At the moment we can only respond to three out of every four desperate young people who try to get in touch. We know we can save precious lives and protect them from pain. This makes events like The X Factor Childline Ball crucial if we are to support even more children in urgent need of our help”.

Dame Esther’s words elegantly illuminate the significance of the money we have raised as a sector to help the thousands of desperate young people who turn to them every day. Kathleen, The Lighthouse Company CEO and Founder and Chair of the Childline Ball echoed the importance and generosity of our industry by saying:

“The advertising and media industry have truly embraced Childline as a cause that matters. The support from all corners of our sector meant we broke all records of fundraising on the night and that will make a huge difference to the childhoods Childline can save, heal and protect”.

In September we celebrated the 12th Childline Ball, raising over £1 million for the charity. It was a star studded event, partnered by Simon Cowell and Syco Entertainment, hosted by Stacey Solomon and attended by celebrity supporters and high profile leaders from the business and media worlds. The headline sponsor was Just Eat, with Lidl providing the liquid refreshments, Now Music sponsoring the musical bingo game and various famous voices and faces supplying the guest entertainment. The profound generosity of the industry not only broke records, but also created an undeniable legacy of support for Childline.

The success of the X Factor Childline Ball further fuelled the Lighthouse Company’s passion to raise more money for the charity when they hosted the Quizmasters of the Mediaverse event. Less than two months after the Childline Ball, the third Quizmasters of the Mediaverse was held at Cafe de Paris. This year witnessed the largest amount yet raised through the event. Over £20,000 was generously donated, contributing to a grand total of over £50,000 raised across the three years. The evening consisted of 240 media professionals battling it out over five table rounds, five quiz rounds and four bonus rounds. We welcomed back the hostess with the mostess, the fabulous Kate Thornton, accompanied by Lighthouse’s Kathleen Saxton and Primesight’s Bryan Scott to host the evening. As always the bonus rounds became a focal talking point for the evening and the question on everyones’ lips was “Could anyone knock the two-year-reigning-champions’ ITV off the winner’s podium?”

The answer was yes. Immediate Media were crowned the winners of the 2018 Quizmasters of the Mediaverse, beating PHD by just one point.

Whether it is running a marathon, attending the Childline Ball, hosting a bake sale or getting involved in Quizmasters of the Mediaverse, we are all contributing to a brighter future. Nonetheless, the battle is not yet won, and for all of us it starts again on January 1st.

Nelson Mandela said, “A good head and a good heart are always a formidable combination”. It is evident that our industry is a formidable force, producing some of the leading brains and kindest hearts.

From the bottom of our hearts at The Lighthouse Company, we would like to thank each and every one of you for your continued generosity and support and wish you all the best for your voyage into 2019.

Keep the stick up, the rudder on and the water out. And go well.