ITV have appointed Amy Townsend as Director of Consumer Marketing to lead their latest initiative in achieving their “More than TV” strategy, Direct to Consumer.
Amy will report to directly to Group Marketing & Research Director, Rufus Radcliffe. Amy will lead her team in building highly effective campaigns combining data, analytics and consumer understanding with creativity to help drive deeper relationships between ITV and viewers.
Prior to joining ITV, Amy was Head of Marketing at Sky Broadband and Talk where she led the broadband portfolio marketing strategy across Sky and Now Broadband. Amy also led teams at NowTV, TalkTalk and Carphone Warehouse.
We wish Amy, Rufus and the entire team at ITV all the very best for this latest Victorious Partnership.