FRWD @ Bain & Co appoint Blake Cuthbert as EVP, Digital Marketing

Blake Cuthbert appointed as Expert Vice President, Bain Digital Marketing at FRWD @ Bain & Company to bolster its digital marketing solutions for brands and businesses across the EMEA region.

FRWD @ Bain & Company combines Bain & Co’s management consultancy with FRWD’s unique digital marketing offering.  Blake will focus on strengthening Bain’s global growth strategy and ability to help its clients drive superior results across all digital marketing channels.

Blake joins FRWD from OMD EMEA where he was Chief Digital Officer.  Blake delivered key digital transformation roadmaps for clients including PepsiCo, Renault and Estée Lauder and ensured his clients understood how technology and data could unlock business growth.  Prior to his three years at OMD, Blake spent five years at Isobar and led flagship accounts with Google, Adidas and Huawei.

We wish Blake and the whole team at FRWD @ Bain & Company all the best in this latest Victorious Partnership.